If you’re like many business development professionals, you may feel reticent about the effectiveness of Twitter’s social media. Twitter is undoubtedly a major social network…just how effective can it be for a professional in business development
You often see Twitter feeds on all media and often on business cards. Use this medium to communicate your “30-second pitch” in 140 characters. Interact with prospects and customers easily because all parties can be anywhere in the world and quickly communicate.
Here is a simple, effective method you can use to build an engaged following of prospects and customers in just a few minutes a day. This method is built around knowing both your own customers and the people who are your likely prospects, and who are active on Twitter.
Let’s look at each stage of this preparation so we know we’re starting off on the right foot:
1, Know your customers well – what do your customers like to do when not on the job (boating, traveling, cooking…)? What issues are important to your customers (building a profitable account base)?
2. Know several business development professionals who represent where you want to be when you become successful at building your business.
3. Find some of the business development professionals from number 2 on Twitter. Some of these professionals will have blogs, some will have e-mail lists and all of these things may become important to you in the future.
Next, let’s see how these three elements come together into a simple strategy to build your own Twitter following in just a few minutes a day.
Okay, here’s the plan…
It’s simple, and I’ve broken it down into six steps for you.
1. Search for the professionals in prospects and customers you’ve identified.
2. Go to their profile and click on the “Followers” link.
3. Set an alarm for 10 minutes.
4. Scroll through the follower list looking for similar people to your prospects and customers. Ignore accounts with the words “social media” anywhere in the person’s bio and accounts with no photo of a person’s face.
5. Click the “follow” button” on the people who look promising to you.
6. When the alarm goes off, quit for the day.
You’ll find that you can follow these steps quite quickly, and in 10 minutes you’ll be able to follow at least 30 people…probably more.
But keep in mind, this isn’t about numbers. What we’re doing is trying to find the people most likely to be interested in our products or services. Then, we let the human tendency to reciprocate when someone “compliments” us in some way – like following us on Twitter – come into play. It’s just natural to do it, especially if you seem to be part of the same community.
Knowing this, you’ll want to make sure your own Twitter profile is what it should be, considering you now understand what role it plays. Your profile, including your photo, should clearly indicate the value you contribute and who is most likely to benefit from it. This allows people to qualify themselves into your community of followers. And that’s why this list will be engaged when you carry through on the promise made by your profile.
For just 10 minutes a day, you can build a substantial network quickly.