Business development efforts during holiday periods often change routines. Use this change in business development routine to your advantage with a change in your business routine as well.
Here are three ideas to “fit in” to the holiday business routine with your business development efforts that produce a “WOW” factor:
1. Host a holiday party (can be any national holiday) via Skype.
Send an invitation to your key prospects and customers, along with a nice drink mix of their choice, inviting them to come together at a pre-determined time on video Skype for just holiday cheer.
2. Provide decision maker assistants drinks of their choice.
During encounters with people in your prospects’ and customers’ offices, find out what drink each person likes the most. Before a holiday break, bring (or have delivered) an inexpensive Styrofoam ice chest with a customized selection of drinks for people in that office.
3. Invite prospects and customers to join you for a charity event.
Holidays are the time when many charities hold events where volunteers are desperately needed. This can be a fishing tournament on the coast, a Thanksgiving meal at a coliseum for the homeless, escorting giant balloons at Macy’s Thanksgiving Parade… Find out, from event sponsors, details for volunteering and email/call prospects and customers inviting them to join you. Great chance for face-to-face relationship building.
Key is fostering an environment where prospects and customers feel like they belong and can relax. I have an annual “No Reason to Get Together But Enjoyment” mixer where my prospects and customers participate with NO expectations as to behavior. Because there are NO expectations for results, there are usually very productive results.
Business development is built on healthy business relationships. Create a fun and relaxing environment for your business community and revenue is guaranteed to increase.