In a post today ( in BBC News ), discusses the government of India’s strong interest in returning to the expansion levels of yesteryear. With a former growth rate of around nine percent annually, India’s latest growth rate has been around 6.5%+ recently. Actually, 6.5% looks great compared to many countries around the world for [...]
Are you trying to gain an audience with a key decision maker? Rumor is that senior executives don’t search online, don’t spend time in social media and don’t do their own research about companies, products or services.
According to a 2010 Forbes study of 354 senior-level executives, 75 percent of these individuals do their own research on the Internet. The study indicated that executives under 50 years old do their own research because doing their own research means a more informed and faster decision.
Decision makers use search engines to find answers. Search engines may take days to weeks to properly index your writing. If your business writing is optimized for the search engines, your writing on the web will be discovered and you will have the attention of one more decision maker.
Does additional business interest you?
Mike McCann
Mike-at-GlobalBusinessCafe.com
E-mail is quick, alive and well – no doubt. Businesspeople see voluminous amounts of e-mail daily. E-mail recipients routinely tune out all messages but the ones from known acquaintances. With this e-mail “filter” in mind, how do you reach decision makers? Professional and unique business letters delivered via postal mail.
I systematically mail small, business-like notes to senior-level decision makers to bypass normal “filters” that decision makers setup…causing me to stand apart from other vendors. With more than 1,000 letters mailed to date, all but two individuals were pleased with my introductory note.
The introductory note’s bases it success on a professional and unique format that says to the recipient, “I acknowledge your worth as being a decision maker worthy to receive a custom communique from me and all I ask for in return is no more than 15 minutes of your time to make a professional presentation.” From limiting quantities mailed each week to the matching postage stamps, an introductory letter says “you are special and worthy of customization” to every recipient.
How effectively do you believe e-mail can do this? Senior-level decision makers know the difference between genuine attention to detail (small postal note) and a mere attempt to bypass a gatekeeper (direct e-mail). Want results – use the old-fashioned mail.
Mike McCann
Mike-at-GlobalBusinessCafe.com