In a post today ( in BBC News ), discusses the government of India’s strong interest in returning to the expansion levels of yesteryear. With a former growth rate of around nine percent annually, India’s latest growth rate has been around 6.5%+ recently. Actually, 6.5% looks great compared to many countries around the world for [...]
Are you trying to gain an audience with a key decision maker? Rumor is that senior executives don’t search online, don’t spend time in social media and don’t do their own research about companies, products or services.
According to a 2010 Forbes study of 354 senior-level executives, 75 percent of these individuals do their own research on the Internet. The study indicated that executives under 50 years old do their own research because doing their own research means a more informed and faster decision.
Decision makers use search engines to find answers. Search engines may take days to weeks to properly index your writing. If your business writing is optimized for the search engines, your writing on the web will be discovered and you will have the attention of one more decision maker.
Does additional business interest you?
Mike McCann
Mike-at-GlobalBusinessCafe.com