In a post today ( in BBC News ), discusses the government of India’s strong interest in returning to the expansion levels of yesteryear. With a former growth rate of around nine percent annually, India’s latest growth rate has been around 6.5%+ recently. Actually, 6.5% looks great compared to many countries around the world for [...]
Many an author will ignore book clubs, believing that book clubs are the domain of the mega-publishers. Not so. Online book club sales provide an author with credibility, increasing a title’s promotion and distribution. Online book club acceptance provides added public relations and sales leverage. When an author can include on their book cover that [...]
Author video trailers communicate what words cannot convey. Match video with content and you have a 21st century winner in the book sales world. An author who “connects” with readers via short, professional-quality videos creates an emotional bond quickly. By developing this emotional connection early in a video, an author can direct the reader/viewer to [...]
An author is seen as a naïve, gullible individual with a target on their back by SO many vendors selling the same material over and over again via cheesy sales letters. Okay, I just had to say that first sentence. Frankly, it makes me (and other legitimate authors) mad that so many vendors are promulgating [...]
An author needs to have fun! Face it, an author stays glued to a computer crafting every word to correctly communicate a desired message, then sending this draft to editing for making “music out of the words,” as well as creating engaging visuals and establishing business relationships to work with once the finished book is [...]
If an author can write articles, this same author can write a book. Many a word has been communicated on how to overcome “writer’s block”…little has been written on overcoming “marketing block.” Overcoming marketing block is one part education and two parts standing up and moving forward in action. Here are three book marketing techniques [...]
Book marketing is alien to many an author, yet when an author learns how to write a book, they should also learn about marketing the finished product to receive benefit from all their efforts. My favorite saying is “beach or profit.” Loosely translated, this phrase means I want to be remunerated well when I’m working [...]
Many an author discovers that writing a book is just half the equation to becoming a successful author. An author with an outgoing personality can have lots of fun with the promotional aspect of publishing, while an author with an introverted personality has to work at developing the ability to interact. I have been active [...]
Write a book as an emotional connection…whether fiction or nonfiction. An author who “connects” with readers will sell books. In order to “connect” with readers, readers have to know an author exists through creative promotional techniques. These three comments seem obvious to an author writing a book, but it’s amazing how many an author will [...]
Congratulations on Securing an Media Appearance…Now What? An author has followed media booking protocol and has secured an appearance on a radio or TV talk show – congratulations! Just securing a slot on a radio or TV show indicates an author is on the right track. Now what? How does an author prepare for the [...]
From Lists to Introductions Gaining appearances on radio and TV talk shows follow an unspoken protocol between the author, show producer and talk show host (plus all supporting staff to these three individuals). Writing a book and making media appearances still follows the same step-by-step procedures created in the 90s when I began working within [...]
Introduction First comes the book, and then comes the show. Learning how to write a book alone is a step-by-step process. You can successfully publish a quality, desirable book following a project timeline, but when it comes to publicity…whoa! The world of publicity is like the “Wild West” of publishing (and this is how an [...]
Create an Online Media Kit the Media Will Love Creating appealing material on an author website makes book publicity easier because an author can direct everyone to a URL from anywhere in the world. An online media kit is similar to a print media kit, with the difference being that an online media kit is [...]
How to write a book article series to this point has been about bringing a book to life – quality writing, quality visuals on the back cover and front cover, and professional editing. Now comes the big day: An author holding their own book for the first time. The first time I ripped open the [...]
Book covers and professional editing expose an author as the debutante at the book ball. Aspiring authors I coach on how to write a book often overlook the critical nature of their book covers and professional editing. A book cover is an author’s billboard to the world, while professional editing showcases the interior architecture of [...]
No doubt you have seen books in all shapes, sizes, page counts, number of words per page…the list can go on and on. I have even seen a book that is blank (no words except the copyright page), with a nice front and back cover, that sold many thousands of copies. This “blank book” is [...]
Getting Organized for Forward Momentum Preparing a rough outline with section and chapter heads was my last post toward helping you write a book. Today, we’ll cover writing a book by organizing your materials in one comprehensive location. Necessary materials include: a) three-ring binder with interior pocket, writing instrument and ample supply of three-hole paper [...]
Last week, I opened with choosing a specific topic for a book. It’s important to passionate about the topic/genre you choose because there will be many hours of research, writing and marketing involved with your topic choice…be happy and passionate from the beginning. On the last step on how to write a book later this [...]
Writing a book can be overwhelming, especially for a first-time author. In the past 10 years, I have written two books in sequel. Over the next three weeks, I will outline preliminary steps to writing a publishable print book or Ebook, followed by proven marketing strategies and tactics. My definition of a print book is [...]
As the importance of creating and maintaining an Internet presence increases, so too must business writing that builds business relationships. Although creating copy easily indexed by search engines is important for driving visitors to a business website, alone it does little to form a business relationship. Rather than writing generic business copy for a company [...]
Changes in the world are not limited to quickly evolving technology. Many people communicate today by exchanging e-mail or texting messages. What impact do these forms of business letters have on our interpersonal skills today and how do they change our relationships? The increase in text messaging has increased in recent years. It’s quick, hip [...]