Offers are critical to creating loyalty, but you need to understand which type of offers best accomplish this and how to measure their impact on long-term customer service retention. To ensure customer service retention offers go beyond pure promotion and support relationship building objectives, here are six guidelines: Develop an Annual Offer Strategy for Positive Customer Service Offers ...

Plan Ahead to be Impromptu Have you ever gone to a small business event and wondered how to “circulate” with people totally unknown to you? I am now going to reveal two ways to exchange business cards and meet new small business people at your next meeting. Last fall, I was engaged to speak before a small business group and really wanted every participant’s business card. Trouble...